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40 Over 40 dream photoshoot with Joyce. How we create the scenario and looks.

Please welcome the next participant of 40 Over 40 campaign in New Hampshire Joyce, 48.

She is an extraordinary woman, my friend and my colleague from a previous job, the leader in her present work and also wife, mom and beautiful woman.

I knew her since I started my first job in USA in 2013 and I was always amazed by her strong leadership skills and at the same time, her friendly and benevolent demeanor towards people in her team.

The first time she contacted me about her photoshoot, I scheduled the consultation for her, where we usually discuss makeup and outfit looks, introducing her to the product range and pricing.

It took a while to create some amazing looks to match the Old Hollywood style with the silky fabrics, classic black and white outfits, jewelry and other accessories.

And of course, you can not avoid using the main colors of the Hollywood style - red lipstick and red nails!

And of course, I cannot even express, how happy I am working with such an amazing makeup and Hair artist Gina Samantha Sandlin, who knows how to make magic and make our clients look and feel beautiful!

So that day was finally here and we all gathered together at my home studio.

Gina is doing Joyce's hair and makeup:

And here are the Old Hollywood images!

We also created the look which I call Red On Red, where I am photographing my client in a red outfit on the red background. The same applies to the White On White

We also created a classic style as Fine Art portraits with brown background which I adore and this is my signature type of portraits

And the last look was so simple - I just added the purple tulle to Joyce's white silky top and wrapped her shoulders and arms with it. It created such a dreamy and vintage look to her portraits!

The editing of all images took 7 days and she ordered a beautiful Luxury looking Fine Art photo album which I filled with her favorite colored images and added the B&W version of them . On top of everything I usually add a gift with purchase to any of my packages and she will receive the matted Fine Art print of her favorite image which is coming soon from the Lab.

Joyce posted on Instagram : " She made the experience wonderful and fun❤️. She made me more confident and made me realize beauty is inside and out.❤️❤️. @byginasamantha Thank you again for making me beautiful"

Every time when I read your feedback, my heart is melting and I know that I am not doing my job in vain and you will cherish your portraits for the rest of your life and they become an heirloom legacy for the generations to come. Boy, I love my job!!!


If you are in your 40's, 50's, 60's and even greater this project is for you!

Celebrate yourself. Show the world the beauty of aging. Tell your story. See yourself from different perspective. Leave the legacy for the generations to come.

Find out more

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