Headshots have been a staple of business marketing since the earliest days of boardroom executives and real estate agents. With the advent of social media, however, the need for photographs has evolved beyond headshots and into personal branding photography to small business owners. And while people continue to request “just a few headshots,” I know this approach is rarely enough.
What is personal branding photography?
Personal branding photography refers to professional images that represent people, like entrepreneurs and small business owners that need help build their brand and earn money. The personal branding pictures I take fit my potential clients’ visual identity through their use of tone, colors, props, style, and more.
Other than text-only content, images are the key to better engagement. For example, business-to-business marketers include visual aspects for customers to trust their content marketing strategy. Meanwhile, articles with a photo once every 75 to 100 words receive double the social media shares.
Case:
Ashley Starr is the owner of Starr Marketing
She is helping the other businesses to market their brands , product , create websites for them and help with social media content.
Ashley got in touch about doing a shoot for her business "Starr Marketing" She needed imagery of her and her partner Chelsea in their work environment in the office to show their potential clients the team and how do they work with their cute laptops, mugs and sweatshirts with logo.
There is a lot of work involved before the actual photoshoot.
Discussion with clients what is their vision for photos , color palette and story they want to tell , locations, outfits, props to tell unique story, the mood.
"I want my photos to be an authentic reflection of my client and their brand.”