Going beyond headshots

Headshots have been a staple of business marketing since the earliest days of boardroom executives and real estate agents. With the advent of social media, however, the need for photographs has evolved beyond headshots and into personal branding photography to small business owners. And while people continue to request “just a few headshots,” I know this approach is rarely enough.

What is personal branding photography?

Personal branding photography refers to professional images that represent people, like entrepreneurs and small business owners that need help build their brand and earn money. The personal branding pictures I take fit my potential clients’ visual identity through their use of tone, colors, props, style, and more.

Other than text-only content, images are the key to better engagement. For example, business-to-business marketers include visual aspects for customers to trust their content marketing strategy. Meanwhile, articles with a photo once every 75 to 100 words receive double the social media shares.

Case:

Ashley Starr is the owner of Starr Marketing

She is helping the other businesses to market their brands , product , create websites for them and help with social media content.

Ashley got in touch about doing a shoot for her business "Starr Marketing" She needed imagery of her and her partner Chelsea in their work environment in the office to show their potential clients the team and how do they work with their cute laptops, mugs and sweatshirts with logo.

There is a lot of work involved before the actual photoshoot.

Discussion with clients what is their vision for photos , color palette and story they want to tell , locations, outfits, props to tell unique story, the mood.

"I want my photos to be an authentic reflection of my client and their brand.”

Creative project "I AM UKRAINE'

I couldn't refuse myself to photograph my youngest daughter Radmyla this summer while she came here on her summer vacation and we came up with this idea to express our love, our feeling to Ukraine, because we lived in Ukraine for 13 years before we moved to USA and she was born there in Zaporizhzhya region, town Dneprorudne which right now is occupied by Russian army. This creative project we called "I AM UKRAINE" .

It's PART 1

"You are happy, independent and free. Your life is flowing like a river Dnipro, your are young country with an ancient history. You life wasn't easy, but you finally got your independence and trying to grow, develop and become stronger and stronger . You are like a young reckless girl trying to find your path in a modern history. But the was started and time of sorrow is here... "

( continue read below )

The second part of our creative project " I AM UKRAINE" I think you can understand everything looking at these photos. All pain, all sorrow, all fury of the Ukrainian people right now.

You are going through very tough tests, you are fighting an insidious enemy who hates everything Ukrainian, hates your language, your traditions, your freedom and wants to wipe your culture and nation off the face of the earth. But you are strong and fair, and you are the one who protects the whole world. You cry, black tears on your cheeks. These are tears of grief. You are losing your people, you are losing your children and warriors. Your eyes burn with hatred for the enemy and at the same time love for people.

This is the last battle that lasts for millennia and you are winning. The current generation will have to complete what previous generations have failed to do.

Be strong and courageous for the Lord is with you whenever you go.

( continue to read below)

And finally the PART 3 of our creative project " I AM UKRAINE". Now we can see the new Ukraine, winning Ukraine, with dignity and real freedom, independence.

Your eyes will not full of tears anymore, in your eyes there is determination, divine calmness, strength and power in love.

You saved your culture, your language, your traditions, your literature and you will never let anyone to destroy them.

You no longer ask, but you give. You endowed the whole world with the power of your spirit and victory over evil. Your future is great. And your future generations will never moan again from the pain of loss. You are building a great future and greatness will always be with you! Glory to the Lord who saved us from the death and gave us our victory! Glory to Ukraine! Glory to our heroes!

Photos of Myla Domracheva

Makeup Myla Domracheva

Jewelry: Veronika Ovchinnikova

Photographer: Y'R Charm Photography ( Leila White Chris White )

Reason to have professional family photos.

Photos on the walls, photos in albums, photos where our children are pre-school age, photos where our children are already teenagers, and then our children are young adults. Then, photos with your children as adults - their spouses and their children. So, these are photos with grandchildren. Photos of mom and dad separately, photos of siblings, photos of Dad with children and photos of Mom with children. This is our memory. This is our legacy. These are the warmest memories of the time when we were still together. Life goes on. Children grow up, fly away from the nest. And it is not known yet when we will have such an opportunity to get together and take pictures again. I want to say that I am grateful to my parents that they left me memories of not only my childhood, but also the memories of all of us together in my childhood. Take pictures of your families. Do this more often, wearing beautiful clothes, styling your hair. Print them professionally. It will make your memory stronger, you will even remember the smell of Mom’s perfume and Dad’s jokes during the session. This moment will never happen again in your life. It will pass, leaving only one trace - photos in an album or on a wall.

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Photos of the beautiful Ovchinnikov Family with kids and kittens from our recent family session